2016 in short We evaluate our performance and the success of our strategy and business model by utilising key performance indicators. We have chosen to measure these key performance indicators because we believe they best demonstrate how we are driving the business and creating value for our owners. Our strong performance in 2016 reflects the successful execution of our strategy, Good Growth 2020. Despite a lower milk price and volumes, we achieved nearly all of our key performance indicators. Peer group index* 105 2016 2015 2014 105 104.6 103.8 Target range 103-105 √Target for 2016: 103-105 Brand share** 44.5% 2016 2015 2014 44.5% 42.1% 41.2% Scalability √ Target achieved. (√) Target not fully achieved. X Target not achieved. All key performance indicators include the gain from sale of Rynkeby. * Peer group index for 2016 is preliminary before year-end results have been published for Royal FrieslandCampina N. V. and Deutsches Milchkontor eG. ** Brand and International shares are based on retail and foodservice revenue excluding third party manufacturing (TPM) revenue. Trading share is based on milk consumption. *** Based on profit allocated to owners of Arla Foods amba. >2.0 2014: >2.0 2015: >2.0 2016: >2.0 √Target for 2016: >2.0
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